Yoto was started by Ben ond Fip two dods wth shared bockground n the music industry united n thot al-too-fomilor tug of war betwveen encouraghng independent play in theirn
kids ond screen time, Iniluenced the echings o Meri Mortesor, the deo for a comected. screerless device thord gve thilren acces t whal ord of oudo fetike one
that needed to be realised.